FEAST Breakfast Briefing
This FEAST breakfast event is for manufacturers within the food and drink sector, and will cover branding, business strategy and tips for developing a new business idea.
David Gwilliam, Chartered Trade Mark Attorney at AdamsonJones, will be discussing the basics involved in defining and protecting your brand:
- choosing a strong trade mark
- how to avoid infringing other's trade marks
- things you can do to protect your brand moving forward
Gail Francis from About Turn Thinking will explain the importance of the creative thinking process in helping to build a business strategy, solve a problem, and creating innovative ideas:
- needs and goals - what is your consumer need?
- creating a roadmap - the most effective way to get from A to B
- understanding what is happening in your market
- telling a compelling story
- influencing customer behaviour - establish a clear call to action
In 2007, Bluebell Dairy was faced with falling milk prices, leading the family to look for new ways to secure the future of the business and subsequently start the process of developing a luxury artisan ice cream. Rosemary Brown, owner of Bluebell Dairy in Derby, shares the highs and lows of the journey from kitchen table to successful business - how they developed new ideas, overcame challenges and celebrated successes.
To book your place on this breakfast briefing please complete the event page booking form here. Alternatively, you can contact Laura Winson, Events and Engagement Manager on 0333 320 0333 ext 2270 or email email@example.com.
Date: Tues 18 Sep, 08:00 - 09:30am
Venue: Bluebell Dairy, Derby
The FEAST (Food Enterprise Advisory Support Team) project is delivered by the Food & Drink Forum and offers food and drink businesses a range of funded support services including technical support, business mentoring and access to grant funding. For more information please visit www.foodanddrinkforum.co.uk.