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The UK and EU trade mark systems are very similar as the systems were mostly harmonised while the UK was a member of the EU, and this is likely to remain the case for the foreseeable future, although there are a number of key differences that applicants should be aware of to successfully navigate and make the most of the UK trade mark system.
Choosing a name suitable for trade mark protection
Natasha Walker, Chartered Trade Mark Attorney at Adamson Jones IP Ltd, highlights some key points to consider when choosing a name for your product or service.